The launch of the third annual GEM Saudi Arabia report has come at a most opportune time for the Kingdom and the Prince Mohammad Bin Salman College (MBSC) of Business & Entrepreneurship. With the national blueprint of Vision 2030 beginning to make tangible and intangible impressions upon the socioeconomic fabric of the Kingdom, the 2019 GEM Saudi Arabia report serves as a milestone to remind us what we have achieved, and what we have yet to achieve.